Privacy

ONLINE CONTENT PRIVACY NOTICE FOR HONDA CUSTOMERS

Honda is committed to protecting and respecting your privacy. This privacy notice sets out how Honda Motor Europe Logistics (‘Honda’, ‘we’, ‘us’) processes your personal data when you visit or download from Honda websites and apps that refer to this privacy notice (collectively ‘Honda online content’) or when you contact Honda in this regard. It also describes your data protection rights, including the right to object to part of the processing by Honda. You will find more information about your rights and how you can exercise them in the section entitled ‘Your choices and rights’.

We may also give you additional information when collecting personal data. We do so whenever, in our opinion, it might help to provide relevant and timely information.

What personal data we collect

We process the following types of personal data:

• Contact details: such as your name, telephone number, email address and other similar information;
• Technical data about your visit to Honda online content: such as your IP address and operating system, type of browser (for visits to our website), more detailed information about the device you are using (e.g. the serial number of your device, unique identification number, MAC address) and technical and event-based data in respect of your use of your device (e.g. internet and Bluetooth link, connection data and session duration);
• Any other information you give us: such as signatures, photos, opinions, your location and any other information you share with us.

Why we collect, use and store such personal data

We collect, use and store your personal data for the purposes listed below:

• Whenever necessary based on Honda’s legitimate interests set out below, provided your data protection rights do not override our interests;
• To provide you with the Honda online content and related services;
• To manage resources for the Honda online content;
• To enable us to improve and optimise the Honda online content and our products and services;
• To respond to your request or enquiry, for instance by sending a quotation, locating the nearest Honda dealer or arranging an appointment with a Honda dealer;
• To inform Honda dealers and branches of forthcoming routine maintenance, test drives or other appointments concerning you or your vehicle;
• To contact you in connection with the latter two purposes (directly or through a Honda Group company, an authorised Honda dealer, or a relevant partner or agent) by email, SMS or push message;
• To ask your opinion or to invite you to take part in surveys about our vehicles, products and services;
• To understand which parts of the Honda online content are popular and used most often, or which parts need to be revised or improved;
• To address users’ questions and complaints;
• For internal records;
• If you have given your consent;
• To provide you with direct marketing material, for example, such as information about products and services that may be of interest to you, by post, telephone, email and online. We will always give you an opportunity to unsubscribe from direct marketing;
• When necessary to fulfil a legal obligation;
• When necessary to protect Honda’s legitimate interests and legal rights, provided your data protection rights do not override our interests and rights;
• To protect our legitimate business interests and legal rights. This includes, but is not limited to, use in connection with compliance, objectives relating to regulations, audits and legal claims (including disclosure of such information in the context of legal proceedings or lawsuits) and other requirements to do with ethics and compliance reporting.
• Honda will also convert personal data into anonymous data and use such (usually on the basis of aggregated statistics) for research and analysis in order to improve the Honda online content, analyse trends and customise products. Aggregated personal information does not personally identify you or other users of the Honda online content.

Why we collect, use and store such personal data

(a) Transfer of data within the Honda Group

We will share your personal data with members of the Honda Group (for more information, see https://world.honda.com/profile/overview/).

(b) Transfer of data to authorised Honda dealers and repairers

We will share your personal data with authorised Honda dealers and repairers in the EEA. A full list of Honda dealers can be found below:

Cars: https://www.honda.co.uk/cars/find-a-dealer.html
Motorcycles: https://www.honda.co.uk/motorcycles/find-a-dealer.html
Marine: https://www.honda.co.uk/marine/dealer-search.html
Snow throwers: https://www.honda.co.uk/snowthrowers/dealer-search.html
Industrial products: https://www.honda.co.uk/industrial/dealer-search.html
Garden and lawn: https://www.honda.co.uk/lawn-and-garden/dealer-search.html

(c) Transfer of data to companies providing services under contract

Your personal data will be shared with companies that provide services to the Honda Group on a contractual basis, such as the enterprises listed below:

• IT hosting (current provider: IBM Belgium SPRL/BVBA);
• IT maintenance company (current provider: Iotta);
• Events and leads database (current provider: Iotta);
• Email campaigns and communications (current provider: Iotta);
• Google Analytics (current provider: Google LLC);
• Professional advisers and complaints management (current provider: xxx);
• CRM provider and research (current providers: Eye2ID Visual Communication, MIT);

Data transfer outside the EEA

With the above purposes in mind, we will forward your personal data to organisations outside the EEA. In doing so, we may make use of standard contractual data protection clauses that have been approved by the European Commission. We may also transfer your data to organisations in the U.S. that participate in the EU-US Privacy Shield or which have business rules in place to protect your data that have been approved by European data protection authorities. For more information, including a copy of the documents we use to protect your information, please contact us. Our contact details can be found below under ‘Contact us’.

Google Analytics

When you give your consent to the use of Google Analytics to optimise the performance of your Honda app, Google may store or process your data in the U.S. or in any other country where Google or its subprocessors have facilities. If this is the case, we will take all steps reasonably necessary to ensure that your data are processed securely and handled in accordance with this privacy notice.

Third-party apps

When you download a third-party app from the Honda online content, your personal data will be transferred directly to the provider of that third-party app as a separate data controller. Honda is not liable for the processing of your personal data by such app providers. Therefore, we recommend that you read and understand how your personal data will be used by app providers before you download their apps.

(d) Transfer of data to other organisations

• Data transfer to third parties if we are obliged to disclose your personal data in order to comply with a legal obligation or if we believe that this is necessary to safeguard the rights, property or security of Honda or of our customers or other parties.
• Data transfer to public bodies and/or law enforcement agencies if mandated by law or if required for the protection of our legitimate interests in accordance with applicable laws.
• Data transfer to potential or actual purchasers in the event that Honda, or another member of the Honda Group, sells one of its enterprises or assets, including personal data.

Your choices and rights

(a) Your general choices and rights

• You have the right to ask Honda for a copy of your personal data; to correct or delete such data or to restrict the processing of your personal data; and to receive the personal data you provide in a structured machine-readable format.
• In certain circumstances, you may object to the processing of your personal data (most notably if we do not need to process the data in order to fulfil a contractual or other legal obligation).
• If we have asked for your consent, you may withdraw this at any time. If you ask to withdraw your consent to the processing of your data by Honda, this will not affect any processing that has already taken place at that time.
• These rights may be limited if, for example, complying with your request would reveal personal data about another person or if you ask us to delete information that we are obliged to keep because we are required to do so by law or because we have a compelling legitimate interest in doing so.

(b) Your choices and rights in terms of direct marketing

Honda will enable you to choose to opt in (consent) to allowing your contact details to be used for marketing purposes at the time we ask you to enter your details. If you do not wish us to send you direct marketing material, use your personal data for profiling in connection with direct marketing or pass your details on to third parties for marketing purposes, you can ask at any time for this not to be done by:

• replying to an email for marketing purposes with ‘unsubscribe’ in the subject line;
• changing the privacy settings in an app (if applicable to the app);
• contacting us at the address stated under ‘Contact us’ or by writing to Honda Motor Europe Logistics, Langerbruggestraat 104, 9000 Ghent, Belgium.

(c) Your right to lodge a complaint with a supervisory authority

You also have the right to lodge a complaint with a data protection supervisory authority. The supervisory authority may be located in the place where you live, or where you work, or where a breach of data protection obligations has occurred.

Data retention

We will retain your personal data only for as long as necessary to serve the legitimate interest of Honda in accordance with applicable laws, or to provide a service at your request or to fulfil a legal requirement. The personal data retention period will not, under any circumstances, exceed five years from our initial collection of the data. At the end of the retention period we will take the necessary steps to destroy your personal data or to retain such in a form which no longer identifies you.

Fake emails in Honda’s name

Honda is aware of fake emails, better known as ‘phishing’. Such emails may contain announcements such as job advertisements, job offers and competition prize notifications. These emails use Honda’s name to pretend to be genuine and are purely intended to obtain personal information about customers (e.g. credit card numbers or passwords). Honda has nothing to do with these emails, and Honda does not use such methods for job advertisements or to communicate with competition winners.

Unfortunately, these fake emails are a growing form of internet fraud. This practice involves either sending a fake email directly to victims or directing them to a website that requests personal data. Fake job offers are usually targeted at people abroad as the fraudsters ask them to send money to them for Belgian visas. Honda never asks for payment details in connection with job applications or related communications. If in doubt about the validity of a job offer, please contact Human Resources, Honda Motor Europe Logistics, Langerbruggestraat 104, 9000 Ghent, Belgium.

Recent email messages about competition prizes allegedly came from Honda. Honda never asks for payment details in connection with prizewinners or related communications. Honda recommends that you exercise extreme caution if you receive an email in Honda’s name requesting personal or financial information and if you have any doubts about its authenticity.

Links to third-party websites

From time to time, our website may contain links to and from the websites of our partner networks, advertisers and Honda Group companies. Honda is not responsible for the content of websites that are linked to its website. When you visit a third-party website, it is your responsibility to review the privacy policy and legal requirements applicable to that website.

Updates to this privacy notice

This privacy notice may be updated periodically. We will amend the date at the top of this privacy notice accordingly, and we urge you to check out the Honda online content for changes to this privacy notice. In some cases, we will also actively alert you to specific data processing activities or significant changes to this privacy notice, as required by applicable laws.

Contact Us

The Honda online content is controlled by Honda Motor Europe Logistics (company number 0418.250.835), which is the data controller for personal data collected through the Honda online content. The registered office is located at Langerbruggestraat 104, 9000 Ghent, Belgium.

If you have any questions about this privacy notice or wish to contact us with regard to our processing of personal data, then please reach out to (HMEL.gdpr@honda-eu.com).